Hi Reader,

It’s been a while, so I wanted to reintroduce myself.

I’m Justin and I write Brand Credential—platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company.

If you’re new here (or forgot you signed up), welcome.

If you’ve been here a while, thanks for sticking around.

I paused the newsletter last year to focus on other areas of life and business. It’s been a season of big professional and personal changes — helping scale a startup over five years until it was acquired, navigating the career and identity shifts that came after, stepping into a new marketing leadership role, leading the launch of a major AI platform, and managing family transitions and personal loss.

But I’ve missed writing and connecting with this community — so I’m bringing it back with a more focused, streamlined format that makes it easy for you to get value each week — in less time.

Here’s what you can expect moving forward:

• 🔍 This week’s insight: One story, insight, or experiment each week — focused on growing stronger brands and careers over time.
• 🤝 Other ways I can help: Articles, free resources, and tools I’ve created to help you build your personal brand, grow your audience, and market yourself more effectively.

The first new issue is coming soon — and I’ll be sharing more about what this next chapter looks like.

If that sounds good, stay tuned.

If it’s not your thing anymore, no hard feelings at all — feel free to unsubscribe.

Talk soon,

Justin

P.S. If you want more to dive into while the first new issue is coming together, here are a few free resources I’ve created, plus my book if you're interested:

• Explore more articles on my website Brand Credential​
• Check out my latest Medium writing​
• Get my free LinkedIn Personal Branding Checklist​
• My book: The Personal Brand Blueprint​

(No pressure — just sharing in case it’s helpful.)