Hi Reader,

I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company.

This week, I’m diving into the difference between posting more content and building content that people actually recognize as yours.

🔍 This Week’s Insight: Recognition > Volume

AI has made it easier than ever to post decent content. But that also means "posting every day" is no longer a competitive edge.

The real challenge is standing out in a sea of content sameness. The same hooks, templates, and AI-generated phrases taking over social media.

That’s why your edge isn’t more content.

It’s signature content: something repeatable, recognizable, and unmistakably yours.

Signature Content in Action

You’ll find it in great creators like:

• ​Dulma Atlan, whose green-screen TikToks and sharp takes are instantly familiar.
• ​Christina Le, who writes with such honest, no-BS insight in her Substack that it couldn’t possibly be AI.
• ​Shaina Kalmanson, whose “Content Doctor” avatar adds a branded visual cue to her content.

Your signature isn’t one post. It’s recognition through repetition.

You do something enough that it becomes your thing. In feeds filled with more content, that’s what earns a pause.

In this week’s article, I break down:

• What signature content is (with real examples).
• 5 ways to find and build your own signature content style.
• Why signature style beats volume and becomes your brand moat in the age of AI.

👉 Read the full article on my website and Substack.

That’s it for this week! As always, thank you so much for reading.

Talk soon,

Justin

More Ways I Can Help

If you’d like more personal branding and marketing tips in the meantime, here are more ways I can help:

• Explore more articles on my website Brand Credential​
• Check out my latest Medium writing​
• Get my free LinkedIn Personal Branding Checklist​
• My book: The Personal Brand Blueprint