Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m digging into a topic that doesn’t get talked about enough in marketing circles: the value of internal marketing—aka promoting your marketing team's work within your company. 🔍 This week’s insight: People can’t value marketing work they don’t...
about 2 months ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m diving into a trend that’s especially relevant for anyone in marketing: why marketers are the next great creators. 🔍 This week’s insight: marketing professionals are perfectly positioned to become creators The skills that make a great...
about 2 months ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m digging into a trend that’s reshaping B2B marketing and unlocking income and influence for creators: B2B's creator moment. 🔍 This week’s insight: B2B is having its influencer marketing moment Influencer marketing used to be a B2C thing—beauty,...
about 2 months ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m diving into a growing trend in the creator economy: the rise of in-house creators. 🔍 This Week’s Insight: Being a Creator Is Becoming a Corporate Job AI is showing up everywhere in marketing right now. But instead of simply going all-in on...
2 months ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m diving into the difference between posting more content and building content that people actually recognize as yours. 🔍 This Week’s Insight: Recognition > Volume AI has made it easier than ever to post decent content. But that also means...
2 months ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m sharing three ways to make your brand stand out as AI-generated content becomes the norm across social media and the internet. 🔍 This Week’s Insight: Stand Out by Being More Human AI is lowering the barrier to content creation faster than...
3 months ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m unpacking two brand-building skills that are only becoming more valuable as AI floods our feeds with content: taste and distribution. 🔍 This Week’s Insight: Taste & Distribution Are the New Brand Moats AI tools are making content creation...
3 months ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m sharing a personal update: how I’m rebuilding my personal brand after a year of major changes and burnout — plus the simple content system I’m using that you can use, too, if you’re juggling a full plate. 🔍 This Week’s Insight: Structure Over...
3 months ago • 1 min read
Hi Reader, It’s been a while, so I wanted to reintroduce myself. I’m Justin and I write Brand Credential—platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. If you’re new here (or forgot you signed up), welcome. If you’ve been here a while, thanks for sticking around. I paused the newsletter last year to focus on other areas of life and business. It’s been a...
3 months ago • 1 min read