Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m sharing three ways to make your brand stand out as AI-generated content becomes the norm across social media and the internet. 🔍 This Week’s Insight: Stand Out by Being More Human AI is lowering the barrier to content creation faster than...
10 days ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m unpacking two brand-building skills that are only becoming more valuable as AI floods our feeds with content: taste and distribution. 🔍 This Week’s Insight: Taste & Distribution Are the New Brand Moats AI tools are making content creation...
17 days ago • 1 min read
Hi Reader, I’m Justin and I write Brand Credential—a platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. This week, I’m sharing a personal update: how I’m rebuilding my personal brand after a year of major changes and burnout — plus the simple content system I’m using that you can use, too, if you’re juggling a full plate. 🔍 This Week’s Insight: Structure Over...
24 days ago • 1 min read
Hi Reader, It’s been a while, so I wanted to reintroduce myself. I’m Justin and I write Brand Credential—platform where I share insights on personal branding and marketing from my 12+ years in the industry, including leading marketing teams at startups and now a 5,000+ person tech company. If you’re new here (or forgot you signed up), welcome. If you’ve been here a while, thanks for sticking around. I paused the newsletter last year to focus on other areas of life and business. It’s been a...
about 1 month ago • 1 min read
Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on a strategy for growing your marketing channels, an ecommerce solution for creators, and the massive growth of the creator economy. Weekly Personal Branding Tip: Double Down on Your Best Channel(s) A marketing motto that applies to both business brands and personal brands suggests...
about 1 year ago • 5 min read
Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on giving away content to make money, what we can learn from college students about personal branding, and the debate about whether or not to use AI for marketing. Weekly Personal Branding Tip: Give Away Free Value “You are paying for future you to get paid” — Eve Arnold One of the most...
about 1 year ago • 8 min read
Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on new AI marketing software, personal branding advice from Mad Men (yes, the TV show), and a personal career update that will bring new insights to the Brand Credential community. Weekly Personal Branding Tip: Don’t Let Imposter Syndrome Get in the Way “This is America. Pick a job, and...
about 1 year ago • 5 min read
Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on technology trends impacting the marketing industry, driving website traffic with Google Discover, and building personal brands with transparency. Weekly Personal Branding Tip: Be Transparent With Your Audience An integral part of making your story a part of your personal brand is...
over 1 year ago • 7 min read
Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on the future of search engines, AI’s continued impact on marketing, and personal branding tips for introverts. Weekly Personal Branding Tip: Start With Sharing Written Content and Graphics to Ease Into Personal Branding Publishing written content on social media platforms like LinkedIn...
over 1 year ago • 5 min read